From $3,500
One focused story
A concept developed for the audience and delivered in my voice. Product fit and creative control are required.
Brand partnerships
Reach the people who build reports.
Excel users, analysts, and reporting teams follow Big Excel Energy for design lessons and tools they can use at work. Show them what your product can do through a TikTok demonstration, a tutorial, or the newsletter. Paid TikTok partnerships start at $3,500.
Yes, this is Excel.The kind of design my audience comes to learn.
Who you reach
An audience with a job to do.
Analysts, finance and operations teams, report builders, and spreadsheet nerds. They use Excel and data tools throughout the week and want better ways to do that work.
A big share of the newsletter's corporate readership signs up with a work address. Based on those sign-up domains, that includes readers at companies like Deloitte, PwC, Amazon, Johnson & Johnson, FedEx, and Marriott, plus a long tail of banks, consultancies, universities, and government teams.*
Worth noting: that corporate mix is specifically the newsletter's, so a newsletter sponsorship lands in those same work inboxes.
The shared motivation
They want less rework, better reporting, more confidence in what they send, and work their boss, client, or team can understand without a guided tour.
The strongest product fit
- Data, analytics, reporting, and visualization tools
- Useful AI and productivity products with a real work use
- Design tools, education, and career platforms
- Business and financial tools that respect the audience
VIEWS
Organic views vary. The deal should account for that.
Some TikToks reach millions of people. Others don't, even when the video is good. I can't promise how a single organic post will perform.
For the right partner, we can agree on a cumulative organic view target across multiple videos. We set the campaign window, how views are measured, and the maximum number of posts up front. Your campaign gets more than one attempt, and neither of us is signing up for an unlimited commitment.
Investment
Partnership starting points.
Final pricing depends on the creative, deliverables, usage rights, timing, and category. Past paid partners include Alteryx and Superhuman.
Custom
Multi-video view target
A defined number of creative attempts, campaign window, cumulative organic view target, and hard post cap agreed in advance.
Custom
19K+ readers, a proven slot
62.45% opens with an 8.26% click rate. Opens are inflated by mail privacy like everyone's, so the click rate is the number I'd defend. The sponsor slot has run with real paid brands in it, Superhuman most recently. Pricing is scoped with the campaign; paid usage, exclusivity, and longer partnerships are still scoped separately.
Big Excel Energy does not accept affiliate-only, product-only, or unpaid “exposure” partnerships. Organic views are not guaranteed; any view-target structure is governed by its agreed campaign terms and maximum deliverables.
* Company references reflect subscriber sign-up email domains and indicate where individual readers work. They do not imply sponsorship, endorsement, or any affiliation by the companies named.
How I work
What makes a partnership work.
What works
- A product with a concrete use I can demonstrate
- Enough access to learn what is actually interesting
- Room to write and present it in my own voice
- A useful takeaway even for someone who never buys
What does not
- A prewritten script that could come from any creator
- Vague claims I cannot test or show
- Affiliate-only compensation or a “free product” budget
- Products with no credible connection to the audience
The actual content
The kind of content I make.
These aren't sponsored posts. They show how I teach a technique, demonstrate a tool, or explain an idea. A sponsored video needs to give people something useful to take away, too.
Dashboard design · TikTok
Show the finished idea, then explain the machinery.
A dashboard lesson built around shapes, chart styling, linked text, and using Excel a little more like PowerPoint.
Watch the original video → Practical technique · 100K+ viewsMake one tiny trick genuinely useful.
A short lesson on linked Excel text boxes that leads directly into dynamic labels, KPI cards, and better dashboard headlines.
Watch the short tutorial → Visual story · TikTokGive a technical chart an idea people can see.
A sunburst tutorial using seasons, months, and forageable plants to make hierarchy and chart behavior feel obvious.
Watch the original video →
Partnership inquiry
Send the useful details.
Send the product, website, proposed format, timing, and working budget. I need enough to understand what you want to promote and whether it fits the audience.
Starting point: paid TikTok partnerships typically begin at $3,500.
Best first message: what the product does, why this audience should care, timing, and the actual budget.
Prefer email? cottrell@hey.com remains available as a fallback.
Send the partnership brief.
No files, deck, or account creation required.
Got it.
Your partnership inquiry was submitted. If the product and budget look like a fit, I’ll reply by email.
Questions
The honest version.
Can you guarantee a specific number of views?
No. I can agree to a defined campaign structure and cumulative view target, but no honest creator can guarantee how one organic post will be distributed. Any view-target arrangement includes a campaign window and a maximum number of posts.
Can we provide the script?
You can provide the product facts, required disclosures, and claims that need verification. I need to control the story and language. If the video sounds like it was written by eight stakeholders, the audience will know.
Do you accept affiliate-only or product-only deals?
No. Affiliate revenue can sometimes sit on top of a paid partnership, but it does not replace the creative fee.
Can we use the video in paid ads?
Potentially. Paid usage, duration, platforms, edits, and whitelisting are separate rights and must be agreed before the campaign.